2024 Kia Optima 2024 Kia Optima
Jul 10, 2021

2024 Kia Optima

Sales in category Sedan at this moment aren’t too hot right now in US. Rising category in sales are crossovers, SUVs, and trucks instead; however, KIA preparing a new model in Sedan category 2024 Kia Optima.

We expect a complete redesign underneath. The new 2024 Kia Optima will borrow a lot of from Kia Forte and Kia Stinger.  The design will emphasize a sleek roofline and wider proportions. The new Optima will have platform-mate, the 2024 Optima will grow in both wheelbase and width. 

Inside, the 2024 Kia Optima will feature a ton of technology introduced also on the new Sonata, while also providing a tad more interior space. Some features may get restricted to higher trims and a price premium, but tech such as NFC capability, wireless charging, parking assist, and more should be available along with showing the blind spot monitor view in the instrument panel. A redesigned dash and new materials are also expected. 

It’s too early to know what powertrains Kia will offer in the 2024 Optima. However, there should be new or revised four-cylinder engines possibly with or without turbocharging. There are also hybrid and PHEV variants expected, too, though those are expected to launch about a year after the gasoline-powered models hit dealerships. 

With sedan sales declining, automakers with a sedan-heavy lineup need to keep their products feeling fresh. While some automakers are abandoning sedans, such as Ford, Kia still has to compete with Honda, Toyota and others. A refreshed Kia Optima could help boost its declining sales. The 2024 Kia Optima should debut early 2023 and go on sale after that. 

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