Mini Aceman concept

Mini announced last month that it was entering a new design era with the introduction of its new design language, Charismatic Simplicity. It was then confirmed that the design language will be announced at the end of July, with the promotion of a fully electric crossover concept.

It is the Aceman concept that has just experienced its premiere.

All future Mini models will be based on an architecture made for electric powertrains and through its new design philosophy, Mini will reduce the number of components and instead concentrate on essential styling elements.

At Mini, they want future models to "achieve an emotional, intuitively discernible identity" and will ensure that each future Mini model has "its own individual charisma that is unmistakably based on the core of the brand, reinterpreting it confidently and in its own way."

A key pillar of the new design language will be the use of advanced LED technology in the rear lights of the Mini models, providing a typical Union Jack design with a unique light signature for each model. The Mini concept also does away with most of the chrome elements.

"The design vocabulary of the Aceman concept heralds the beginning of a new design era for Mini," says Adrian van Hooydonk, Head of Design at BMW Group. Although new, the team tried to stay true to the design features that historically made the Mini a Mini. "We are now returning to them, but at the same time consistently combining them with innovative technology." With this approach, we are re-developing the iconic Mini design, with all its analogue benefits, for the digital future.”

As far as dimensions are concerned, the Aceman concept is 405 cm long, 199 cm wide and 159 cm tall, while the wheels are 20 inches.

Sustainability is a key factor in Mini's design language of Charismatic Simplicity. For example, the concept is leather-free and focuses on the use of secondary raw materials in addition to natural and recycled materials. It also uses a fully digital round display with a revised user interface.

"The future of Mini design is based on the courage and determination to shape change and brand a recognizable and unique profile," described the head of Mini design, Oliver Heilmer.

"In the interior of the Aceman concept, we concentrated on a simple look combined with premium materials and pleasant colors," adds Heilmer. "Digitalization allows us to make do with a few operating elements while maximizing the experience in a way that is characteristic of Mini."

Mini says the concept will show "how technological innovation and a progressive interpretation of individual mobility take the brand's design language far into the future."